MSPCoach

MSP Valuation Calculator

Estimate a range for your MSP from adjusted EBITDA using published deal-size multiples, then see what moves your number. The maths is shown and nothing is gated.

Formulas shown, nothing stored, no signup.

$
$

Net profit plus owner add-backs, minus a market-rate owner salary.

Help me work it out
$
$
$
%
%
%
%

Your estimate appears here.

Enter revenue and adjusted EBITDA. The other inputs refine the range.

How this is calculated

for each bracket b: ev_b = adjEbitda * multiple_b
base bracket   = highest bracket where ev_b falls inside the bracket's EV range
                 (if none fits: the highest bracket whose ev_b overshoots its upper bound, EV capped there)
small firm     : annualRevenue < $2,000,000 -> base range 3.0x to 4.0x (midpoint for the mid estimate)
adjTotal       = sum of applicable editorial adjustments, clamped to -25% .. +25%
low  = adjEbitda * base * (1 + min(adjTotal, 0) - 0.15)
mid  = adjEbitda * base * (1 + adjTotal)
high = adjEbitda * base * (1 + max(adjTotal, 0) + 0.15)
EV/Revenue = mid / annualRevenue

Base multiples by implied deal size (Aventis Advisors, Mergermarket data):

  • Under $5M5.2x
  • $5-20M6.8x
  • $20-50M8.9x
  • $50-100M9.9x
  • $100-500M10.0x

Small-firm floor: revenue under $2,000,000 uses a 3.0x to 4.0x range.

The adjustments (recurring revenue, client concentration, churn, growth, owner hours, documentation) are MSPCoach editorial judgements. They are directional and are not derived from market data.

Market context

Drake Star counted 466 MSP M&A deals in 2025. Omdia counted 169 publicly announced deals, with private equity in 69% of disclosed deals. The counts differ because the scope differs: one includes deals that were not publicly announced, the other counts announcements only, and the PE share is likely to overstate PE in all deals.

Sources and a warning

Published medians skew to large deals: the Aventis sample has 120 transactions with a median deal size of $38,500,000. A typical owner-run MSP is far smaller.

Limitations

  • Not a valuation and not advice. Real offers depend on quality of earnings, deal structure and buyer type.
  • Multiples are medians of past deals, not a forecast for yours.
  • MSPCoach has no broker relationships and receives no referral fees.

FAQ

How are MSPs valued?

Usually as a multiple of adjusted EBITDA, with the multiple rising with deal size and with quality factors such as recurring revenue, client concentration and owner dependency. Buyers confirm the numbers in quality-of-earnings work before an offer is final.

What EBITDA multiple does a small MSP get?

Published medians skew to large deals. An advisor estimate in the Aventis Advisors analysis puts businesses with revenue under roughly $1-2M at 3-4x EBITDA, below the medians for larger deals shown above. Treat all of it as a range, not a quote.

Do buyers pay for revenue or EBITDA?

Mostly EBITDA, because it reflects what the business earns after costs. Revenue multiples are a sanity check; the estimator shows the implied EV-to-revenue ratio for that purpose.