The MSP industry has a coaching problem.
Independent MSP coaching is disappearing. The biggest names in MSP education have been acquired by the very vendors whose products they recommend. MSP Coach exists to fill that gap with vendor-neutral, whole-business guidance.
The independent voices are gone
Every major MSP coaching program has been acquired by a vendor. Vendor-owned coaching subtly (and sometimes not so subtly) pushes their products. The advice is no longer neutral.
- 2018-01ConnectWise acquires HTG; renamed IT Nation Evolve in 2018-08. VARinsights, 2018-08-06
- 2021-05-04Kaseya's IT Glue acquires TruMethods. Kaseya release
- 2021-05Pax8 acquires Sea-Level Operations (US); the APAC business follows on 2022-05-04. Pax8 releases
- 2026-06-09Kaseya launches MSP Success, merging TruMethods Peer and Technology Marketing Toolkit. Kaseya release
Most vendor programmes don't publish prices. Where a price is public it varies widely: The Tech Tribe, $59/mo Essentials; $79/mo or $790/yr Growth; Rainmakers by application; Marketopia peer groups, MSP Elite 32.6 Club $1,999/mo; others not public.
MSP Coach is different. We sell no coaching, take no referral fees and accept no paid listings. See who owns MSP coaching, the sourced research and our methodology.
What MSP Coach offers
Free MSP Readiness Assessment
22 questions across 5 business dimensions. Get scored on Service Delivery, Sales & Marketing, Financial Management, Team & Leadership, and Security & Compliance. Takes 10 minutes, delivers instant results with specific action items.
Sourced research, tools and guides
In-depth articles on MSP pricing, recurring revenue, service delivery, security practices, and growth strategy. Practical guides with sources, updated dates and the vendor ownership of any product named.
Our principles
Built on sources you can check
Every figure on the site links to its original publisher, with the publisher type and owner disclosed. Our methodology page explains how we verify.
Assessment-driven development
Start with data. Our MSP Readiness Assessment identifies your specific gaps across 5 dimensions so you focus on what matters most.
Whole-business approach
Most MSP programs focus on one thing — marketing OR operations OR finance. We assess and develop the entire business.
Affordable and accessible
The assessment and tools are free, with no email gate. Small MSPs who need help most shouldn't be priced out of getting it.
Ready to find your growth areas?
The MSP Readiness Assessment takes 10 minutes and is 100% free.
Take the Free Assessment