MSPCoach

MSP Coaches and Peer Groups

Every major MSP coaching brand is now owned by a software vendor. Here is who owns what, so you can choose with your eyes open.

Disclosure: MSPCoach sells no coaching, takes no referral fees and accepts no paid listings. Listings are free and editorial.

Who owns MSP coaching now

  1. 2018-01ConnectWise acquires HTG; renamed IT Nation Evolve in 2018-08. VARinsights, 2018-08-06
  2. 2021-05-04Kaseya's IT Glue acquires TruMethods. Kaseya release
  3. 2021-05Pax8 acquires Sea-Level Operations (US); the APAC business follows on 2022-05-04. Pax8 releases
  4. 2026-06-09Kaseya launches MSP Success, merging TruMethods Peer and Technology Marketing Toolkit. Kaseya release

Five types of help

  • Vendor-owned peer group

    Accountability groups run by a software vendor.

    Best for: Owners who want structure and are comfortable with a vendor in the room.

  • Independent peer group

    Groups run by firms with no software parent, though some sell other services.

    Best for: Owners who want vendor-neutral discussion.

  • 1:1 coach

    Individual coaching or consulting on your business.

    Best for: Specific problems and decisions that a group cannot cover.

  • Community membership

    Online communities, templates and events at a lower commitment.

    Best for: Owners who want peers and resources without a long contract.

  • Association and benchmarking

    Standards bodies and financial benchmarking indexes.

    Best for: Comparing your numbers or meeting a certification need.

Directory

Type

Ownership

Showing 20 of 20 listings.

  • TruMethods TruPeer

    Vendor-owned peer group

    Vendor-owned

    Kaseya (IT Glue acquired TruMethods 2021-05-04); now under MSP Success Peer

    Accountability peer groups; monthly/quarterly curriculum; 3 in-person meetings a year

    Public price: Not public (pricing page linked)

  • MSP Success Peer

    Vendor-owned peer group

    Vendor-owned

    Kaseya (copyright 2026 Kaseya; launched 2026-06-09)

    Combines TruMethods Peer and Technology Marketing Toolkit; quarterly in-person NA/EMEA/APAC plus online between

    Public price: Not public (password-protected page)

  • Technology Marketing Toolkit (Robin Robins)

    Vendor-owned marketing coaching

    Vendor-owned

    Kaseya (acquisition reported by ChannelE2E); folded into MSP Success Peer

    Marketing programmes and events

    Public price: Not public on fetched pages

    URL verified; the acquisition date is not verified at source.

  • IT Nation Evolve

    Vendor-owned peer group

    Vendor-owned

    ConnectWise (acquired HTG January 2018, rebranded August 2018)

    8-12 non-competing companies; virtual track monthly 2h, or in-person quarterly 2-day plus monthly calls; 12-month cycle; groups for owners, sales, service, CFO, COO, security, M&A

    Public price: Not public

    The provider page returned 403 to our fetcher; existence and format were confirmed through search, not at source.

  • Service Leadership

    Benchmarking (vendor-owned)

    Vendor-owned

    ConnectWise

    Financial benchmarking index and reports

    Public price: Report sold; executive summary free

    Redirect verified; release read on a syndicated copy.

  • Sea-Level Operations

    Vendor-owned 1:1 coaching

    Vendor-owned

    Pax8 (US 2021; APAC 2022-05-04)

    Individualised coaching, operations blueprint, benchmarking

    Public price: Not public

    The link is the Pax8 acquisition announcement: no standalone product page was found, and the old Pax8 Sea-Level URL returns 404.

  • Pax8 Academy

    Vendor training

    Vendor-owned

    Pax8

    Courses, workshops

    Public price: Not public

    URL verified; access terms (possibly partner-only) are unverified.

  • The Tech Tribe

    Community membership (plus peer group tier)

    Sells own products

    Independent (founder Nigel Moore); sells its own CRM (Growably)

    Online community, templates, local meetups; "Rainmakers" tier adds peer group and coaching

    Public price: $59/mo Essentials; $79/mo or $790/yr Growth; Rainmakers by application

  • Provarro

    Independent peer group

    Independent

    States "no vendor agenda"; taylorbusinessgroup.com redirects here

    The rebrand from Taylor Business Group is inferred from the redirect, not announced.

    Role-based peer groups (owner, COO, service, PM, finance, sales); monthly financial benchmarking

    Public price: Not public

  • MSP-Ignite

    Independent peer group

    Independent

    States "tool agnostic"

    Small facilitated peer groups from different regions; 90-day money-back guarantee

    Public price: Not public

  • BMK Community

    Independent peer group plus services

    Sells own products

    Describes itself as independent; sells outsourced dispatch and bookkeeping

    Role-based peer teams; SQUAD (under $750K revenue), CHARGE, CHARGE+; quarterly financial reviews; certifications

    Public price: Not public

  • MSP Advisor (Dave Wilkeson)

    1:1 coach plus peer groups

    Independent

    No vendor partnerships disclosed

    Coaching and consulting; curated peer groups; targets $1.5-10M MSPs

    Public price: Not public

  • Evolved Management (Todd Kane)

    Group and 1:1 coaching (operations)

    Independent

    Independent

    Opsleader Pro weekly group coaching, 1:1 consulting, courses, podcast

    Public price: Not public

  • Karl Palachuk

    1:1 coach

    Sells own products

    Independent; sells own books

    Executive and team coaching; fit: over $1M revenue

    Public price: Not public

  • Marketopia peer groups

    Independent peer groups (agency-run)

    Sells own products

    Marketing agency with vendor/reseller interests

    MSP Growth Mastermind (monthly 90-min virtual), Channel Leadership Forum, AI Practice Builders

    Public price: MSP Elite 32.6 Club $1,999/mo; others not public

  • The ASCII Group

    Community / peer-led

    Independent

    Independent; now "a GTIA Community"

    Peer groups, forum, roundtables, vendor programmes

    Public price: Not public

  • CharTec

    Training and memberships

    Sells own products

    Sells HaaS, BDR, hardware

    Academy, Immersion, Sales Lab, Ops Lab; memberships with coaching

    Public price: Not public

  • TopLeft

    Coaching referrals and group coaching

    Sells own products

    Sells MSP project-management software; states no referral fees

    Coach matching, Accelerator group coaching

    Public price: Not public

  • MSPAlliance

    Association

    Independent

    Association since 2000

    Standards, certification (Cyber Verify), events

    Public price: Free membership

  • MSPGeek

    Free community

    Independent

    Independent (no owner stated)

    Discord community, webinars

    Public price: Free

URLs checked on 2026-10-11. "Not public" means not shown on the page we fetched. Italic notes mark details we could not verify at source.

How to choose

  1. Ownership: who profits if you adopt certain tools?
  2. Group composition: non-competing, and in your revenue band?
  3. Benchmarking rigour: how are numbers collected and checked?
  4. Time commitment: meetings, travel and preparation.
  5. Exit terms: minimum term, refunds and notice period.
  6. Price transparency: is the cost published or only given after a sales call?

Questions to ask before you join

  • Who owns the company, and which vendors sponsor it?
  • Are vendors present in meetings or at events, and can they pitch members?
  • How many members have left in the last year, and why?
  • Can I speak with a current member in my revenue band?
  • What is the total annual cost including travel?
  • What happens to my data and benchmarks if I leave?

Corrections and additions

Spot a mistake, or run a program that belongs here? Email hello@mspcoach.com. Listings are free and editorial; vendor-owned and independent providers get the same treatment. See our methodology and research.

FAQ

What does an MSP coach cost?

Most providers do not publish prices. Of the listings here, these show a public price: The Tech Tribe: $59/mo Essentials; $79/mo or $790/yr Growth; Rainmakers by application; Marketopia peer groups: MSP Elite 32.6 Club $1,999/mo; others not public; MSPAlliance: Free membership; MSPGeek: Free. Ask for written pricing, minimum term and exit terms before you commit.

Are MSP peer groups worth it?

It depends on the group composition and your goals. Evaluate who is in the room (non-competing, similar size), how benchmarking is done, the time commitment and the exit terms. Use the checklist on this page.

Which MSP peer groups are vendor-independent?

Use the ownership filter above to show independent listings. Independent does not mean free of commercial interests: some independent providers also sell services or software, which the directory flags separately.

What is the difference between a peer group and a coach?

A peer group is a facilitated set of owners who hold each other accountable and compare numbers. A coach works one-to-one on your specific business. Some providers offer both.

What happened to TruMethods and HTG?

IT Glue, a Kaseya company, acquired TruMethods in May 2021, and Kaseya merged TruMethods Peer and Technology Marketing Toolkit into MSP Success in June 2026. ConnectWise acquired HTG in January 2018 and renamed it IT Nation Evolve in August 2018.

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