MSP Statistics 2026: Sourced Benchmarks

of MSPs report managed services are "not profitable yet", double the 5% of a year earlier

A further 6% are breaking even.

adjusted EBITDA: the best-in-class IT solution provider line, held for a sixth consecutive year

2025 data, 104 countries. Service Leadership is owned by ConnectWise.

of MSPs say their typical customer spends $25,000+ a year on managed services (2025), down from 75% the year before

55% now report a typical customer spending under $25K.

of MSPs report average MRR per client of $1,000 or less, up from 24%

The largest single band in the survey.

of MSPs bill mainly per user (all-in seat)

26% combine per-user and per-device; per-device fell to 13% from 17%.

of MSPs charge $50-$100 per user per month

17% charge $101-150; 11% $151-200; 16% under $50; 28% do not offer per-user pricing.

of MSPs charge $50-$100 per device per month

20% charge under $50; 30% do not offer per-device pricing.

of MSPs say acquiring new customers is their biggest business issue

Next: cybersecurity 53%, revenue growth 49%, profitability 48%.

say new clients are mostly switching from another MSP

49% report a mix; 12% mostly first-time MSP users.

of MSPs say they struggle to quickly demonstrate value to prospects, up from 10% a year earlier

average MSP total revenue growth in 2025, up from 7.1%

MSP adjusted EBITDA grew 17.1%. Service Leadership is owned by ConnectWise.

of MSPs reported year-over-year revenue growth in cybersecurity

About 50% reported growth in backup and BCDR.

of MSPs run a formal Customer Success programme

of MSPs project double-digit growth in 2026

implied median EV/EBITDA for MSP deals under $5M, versus 8.9x at $20-50M and 11.2x at $500M+

Based on Mergermarket data analysed by Aventis Advisors.

median EV/EBITDA across 120 MSP transactions

Median deal size $38.5M, so the headline multiple skews to large deals.

typical EV/EBITDA for MSPs with revenue under $1-2M

Advisor estimate, not a transaction median.

MSP M&A deals in 2025 (about 20% more than 2024)

$4.3B disclosed value.

of disclosed MSP deals in 2025 involved private equity

Based on 169 publicly announced deals; likely overstates the PE share of all deals.

say AI and automation is the top client need for 2026, but only 13% call AI a meaningful revenue source

report difficulty hiring skilled technicians, up from 9%

39% report difficulty hiring cybersecurity professionals.

of MSPs track MRR, the most-tracked financial metric

Only a little over one-third track client churn.

of MSPs say AI already has or will fully replace roles in their business

cite difficulty creating and maintaining consistent client documentation as their biggest acquisition challenge, up from 10%

of MSP technicians worked consecutive 50+ hour weeks, down from 44% in 2024

59% worked through holidays. The figure covers technicians, not owners.