Vendor-neutral benchmarks and tools for MSP owners
Most MSP advice is now published by the vendors you buy from. We aggregate their data, disclose who owns it and give you tools to check your own numbers.
No signup required. Results are instant.
Free tools, no email gate
Every formula is shown and every benchmark links to its source.
Pricing calculator
Build a floor price and a target price per user from your own costs, then see where it sits against published price bands.
Open the tool →KPI benchmark checker
Compare your net margin, MRR per client and growth with the distributions MSPs reported in the 2026 survey data.
Open the tool →Valuation estimator
Estimate a value range from adjusted EBITDA using published multiples by deal size, with every adjustment shown.
Open the tool →The numbers this year
Three figures from the sourced dataset. Each one names its publisher and who owns it.
71%
Kaseya, 2026 State of the MSP Report, 2026Vendor surveyn=1,061Verified 2026-10-11
10%
Kaseya, 2026 State of the MSP Report, 2026Vendor surveyn=1,061Verified 2026-10-11
5.2x
Aventis Advisors, MSP Valuation Multiples (2025-01-22), 2025M&A advisorn=120Verified 2026-10-11
Start with the problem you have
Pricing and margin
What MSPs charge, what they earn and how to price from your own costs.
- MSP Profit Margins: 2026 Benchmarks From Survey Data
- How to Price MSP Services: Cost-Plus Math + Calculator
Growth and sales
Where new clients come from and the plays that have evidence behind them.
- How MSPs Win Clients Without Referrals (2026 Data)
- MSP Growth Strategies for 2026: What the Data Supports
Operations and the owner
KPIs, documentation and getting the owner out of the ticket queue.
- MSP KPIs: 12 Metrics, Benchmarks and a Free Checker
- MSP Owner Burnout: Warning Signs and a 90-Day Recovery
Who owns MSP advice now
The big peer groups and training programmes have been bought by software vendors. That does not make the advice wrong, but you should know who is publishing it.
- 2018-01ConnectWise acquires HTG; renamed IT Nation Evolve in 2018-08. VARinsights, 2018-08-06
- 2021-05-04Kaseya's IT Glue acquires TruMethods. Kaseya release
- 2021-05Pax8 acquires Sea-Level Operations (US); the APAC business follows on 2022-05-04. Pax8 releases
- 2026-06-09Kaseya launches MSP Success, merging TruMethods Peer and Technology Marketing Toolkit. Kaseya release
See where your business stands
The readiness assessment is 22 questions and takes about 10 minutes. It scores five dimensions and points each gap to the guides and tools that help.
- Service Delivery
- Sales & Marketing
- Financial Management
- Team & Leadership
- Security & Compliance
Every figure sourced. No sponsors. No affiliate links.
How we source and verify →